On briefs where we anticipate multiple responses, Genero uses our AI matching engine to analyse each of the submissions and provide guidance on the quality of the match to your brief.
How this works
Our beta AI tool analyses the brief to understand the creative and mandatory requirements, compares this with a creator’s submission and experience, then shows you the result as a summary. We do this to help you understand at a glance whether submissions meet your requirements or not, as well as highlighting the strongest matches.
The system uses a general model, and no data is retained or used for training in any way.
Give us feedback
At the bottom of each match summary is a feedback section: “Is this summary accurate?” Use the thumbs up or down to let us know if our system was accurate in how it matched a submission. This feedback is manually reviewed by our product team, and is used to improve the instruction set we send to the AI system with each request.